Top tips for Public Sector video:

1) Control. Assign one person in your organisation to manage the video production. this needs to be a full-time employee who isn't planning to be on holiday or away for any reason for the duration of the project. Previous media experience helps but isn't essential.

2) Goals. If your audience could take only one thought away with them from watching your film, what would it be? Be specific about the end result. Is this for internal use or public? Is it time sensitive or does it need to be useable for several years? Will it need to stand alone or will it be part of a presentation? There are many more factors to consider so please contact me if you'd like to know more David Hymans 020 7617 7944

3) Content. Keep it really simple. Stick to one or two core concepts per film. Repeat your key points at least three times. Get into the point of your film as quickly as possible - avoid long intro's. Be ruthless in the editing. Can you make it more interesting? Can we shoot outside, on the roof, in the park, at a facility or works site? If you need to include people who hate talking to camera, then keep their piece very short and use voiceover as much as possible.

4) Length. Make it as short as it can be. The movie above is only about 3 mins but gets loads of information across. If it must be long then break it down into chapters or even seperate films.

Click here for more tips on producing a great video or call
David Hymans on 020 7617 7944