Public sector websites are changing
You are talking to the same people who browse commercial and social websites every day, so why should your public sector website look staid and old fashioned? Croydon Council take a fresh approach to their site and are including more and more rich media on their pages.
If you are providing great service and offer services which improve the lives of people in your area, then tell the world! If it is on your website, it can be seen not just by the public but by your stakeholders and those who control funding and budgets. Publicity will make a huge difference to the perception of your department inside and outside your organisation.
When you have complex social issues to communicate, words alone may not be enough. The people you are communicating to may have literacy issues or dyslexia. Content such as video, can help communicate to everyone on the same level, including those for whom English may be a second language.
It is easier and more affordable than ever before to include video on your site. It might surprise you to know that you could have your own bespoke film created, edited and on your website for less than the cost of a brochure! See here for more information or contact me; David Hymans 07545 884153