Marketing success
Talk to your marketing person. Ask them how many ways your business is marketed. Usually the list extends to press/radio advertising, word of mouth (referrals) and the website. Even if you market yourself using only one or two approaches you can do very well. But consider how much more business you could win if you doubled or tripled the number of ways you market your business.
How many of the following have you tested for your business?
Direct Mail, Telephone marketing, email capture, autoresponders, Direct Sales, Joint Ventures, PR, Print advertising, Radio/TV advertising, Shows & Exhibitions, Pay per click, Free Events, Conference Calls, Mailing list rental, Referrals, Internet Banner advertising, Search engine optimisation.
If you're doing well using just a few of the methods above, how much more business could you do if you used all of them?
Option 1: Come to us for advice and we will look at your business, where you are going and where you want to be and show you the marketing tools to get there. We can then implement these marketing tools in a structured plan with measurable results. This approach requires you to do nothing but meet with us, answer some questions and commit to a marketing plan which will take your business forward.
Option 2: Simply use us to implement specific parts of your strategy. For instance, you need a short film to place on your website and send to customers on DVD or, your website needs bringing up to date with accompanying brochures and publicity. This approach usually means you have a good idea of how marketing can help your business and of the techniques which leads to success.
If you have any doubts about this or want to get up to speed fast, then consider contacting Chris Cardell or getting on one of his excellent Marketing Courses. Return to us with your new understanding and you will find we can implement these revolutionary techniques throughout your business. In short, we'll be speaking the same language!
David Hymans 0800 234 3510 davidh@creativeiq.co.uk
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